The one exception to that rule seems to take place in the online casino industry, where, even though everyone knows there is a definite house edge, the most popular casinos rake in big bucks at our expense, but seem quite happy to share the times when they pay out large sums of cash to their lucky players.
This may seem to go against everything that would be in an ideal business model, but by advertising those big wins, the casino is letting other people know that there is money to be won inside their online gaming house.
Take a look at the front page of the Llanbikefest online casino, and you will see a scrolling list of big winners, all of them raking in numbers that would have the average gambler reaching for their wallet, just looking to match or better that winning amount, and that is exactly what the online boys are banking on. It’s somewhat reassuring for players to see those winnings and realize that they are dealing with an online casino that may talk a good game, but also backs that chatter up with some big money jackpots.